Cookie Policy
Last update: 27/03/2026
This Cookie Policy explains how TheNextLevel Studio OÜ (“we”, “us”, “our”) uses cookies and similar technologies when you access or use MagicHow, our software-as-a-service platform for capturing and sharing workflow documentation, including through our website at https://www.magichow.co/ (together, the “Service”).
This policy should be read together with our Privacy Policy. Capitalized terms used here and not defined have the meanings given in our Terms of Service or Privacy Policy, as applicable.
What are cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website or use an online service. They are widely used to make services work, to work more efficiently, and to provide information to service providers. We may also use similar technologies that store or read information on your device (for example, local storage), where the effect is comparable for transparency purposes.
For general information about cookies, you may consult publicly available resources on how cookies work.
Categories of cookies we use
We group cookies and similar technologies into the following categories:
Essential cookies are necessary for the Service to function securely and as you expect—for example, to maintain your session, authenticate you, apply security measures, load pages correctly, or remember choices that are strictly required for core operation. Without these, parts of the Service may not work reliably.
Analytics cookies help us understand how the Service is used (for example, which pages or features are visited, how often, and general patterns of use). They may be set by us or by third-party analytics providers. Where used, they can involve processing of technical and usage data, such as device or browser characteristics, and interactions with the Service.
Functional cookies support enhanced features beyond strict necessity, such as remembering preferences you have selected (for example, language or display settings) where we implement such options. If we do not use a given functional cookie for a feature you use, that category may not apply to your visit.
The exact cookies in each category may change as we update the Service. We describe third-party analytics cookies we currently use in the table below.
Cookies and similar technologies we use
The following table summarizes key third-party analytics cookies you may encounter on the Service. Durations are typical ranges; your browser or the provider may apply variations.
| Provider | Cookie name | Typical duration | Purpose |
|---|---|---|---|
| Google LLC (Google Analytics) | _ga | Up to approximately 2 years | Used to distinguish visitors and support session and usage analytics. |
| Google LLC (Google Analytics) | _gid | Up to approximately 24 hours | Used to distinguish visitors for analytics reporting. |
| Google LLC (Google Analytics) | _gat | Short-lived (often minutes) | Used to throttle request rate to analytics servers. |
We also use first-party cookies necessary for authentication, session management, and core functionality of the Service.
Google Analytics may collect and process information about your use of the Service, including pages viewed, approximate geographic location and traffic sources derived in part from IP address (where applicable), browser and device characteristics, and interactions with content. That information is processed according to Google’s terms and privacy documentation. We do not use this section to list every data element Google may process; for more detail, see Google’s documentation and privacy policy for Google Analytics and Google’s general privacy policy.
Legal basis
Where essential cookies (and strictly necessary similar technologies) are concerned, we rely on our legitimate interests in providing a functional, reliable, and secure Service, and—where applicable—on obligations to implement appropriate technical and organizational measures. These cookies are limited to what is necessary for those purposes.
Where non-essential cookies are used—such as analytics cookies that are not strictly necessary for basic operation—we rely on consent where required by applicable law (for example, under the UK GDPR / EU GDPR ePrivacy framework for storage or access to information on your device, in addition to data protection rules). You may withdraw consent at any time where consent is the legal basis; doing so may affect only non-essential features (for example, how we measure usage).
Functional cookies may be essential to a specific feature you choose or non-essential depending on implementation; where they are not strictly necessary, we will rely on consent where required.
Managing cookies and your choices
You can control and delete cookies through your browser settings. Most browsers let you refuse or delete cookies; you can also set your browser to notify you before cookies are placed. If you block or delete cookies, some parts of the Service may not function fully—for example, you may need to sign in again or certain preferences may not be saved.
Where we provide a cookie consent tool on the Service (for example, a banner), you can choose to accept or reject non-essential cookies in line with applicable requirements. Your choice may be stored (for example, in a cookie or local storage) so we can respect it on later visits.
You may also use industry opt-out tools where available—for example, Google provides information and tools for Google Analytics, including browser add-ons described in Google’s documentation.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the Service, or legal requirements. We will post the updated version on this page and revise the “Last update” date. Material changes may be communicated through the Service or by other appropriate means where required.
Contact
If you have questions about this Cookie Policy, contact us at privacy@magichow.co or at the contact details provided in our Privacy Policy.